Marketing run on data, not opinion. We apply the same AI and data engineering we build for operations to demand generation — audiences and creative tested at volume, spend modelled against your own cost per qualified lead, and attribution that reconciles with your CRM rather than the ad platform.
SEO and AI search visibility, paid search and paid social, content and creative, conversion rate optimisation, lifecycle automation, and digital PR — delivered for teams across India, Singapore, Australia and APAC.
Follow a single lead through. The first two steps are what an ad platform can tell you on its own. The rest need the CRM, the routing and the attribution underneath — which is the half we also build.
Most companies buy these from two suppliers and spend the relationship arguing about whose numbers are right. Here the campaigns and the systems that receive them are built by one team, against one definition of a qualified lead.
AI strategy, workflow automation, decision dashboards, chat & voice agents, product builds, cloud and security. The systems your operation runs on.
The eight build capabilities → GrowSEO and AI search visibility, paid media, social, content, CRO, lifecycle automation and digital PR — run on the same data, measured in the same dashboards.
The seven marketing services →Engaged individually, or combined into one programme run by one team against one definition of a qualified lead. Not sure which you need?
Technical health, search-led content, structured data, and the citations that get you quoted by AI answer engines.
Search, Shopping and Bing campaigns managed against cost per qualified lead, not clicks.
Organic and paid social across Meta, LinkedIn and TikTok, measured against pipeline rather than impressions.
Editorial, landing pages and ad creative built from real search and buyer demand, tested against conversion.
GA4 and tag management you can audit, attribution that reconciles, experiments run against revenue.
Lead routing, scoring, nurture and retention flows built on the CRM and messaging tools you already run.
Earned coverage, expert commentary and creator partnerships — the third-party citations that build authority.
Tell us the commercial problem and we will say which channels are worth your budget — including when the answer is none of them yet.
Eight places the machine does the work and a person still signs it off. Swipe through — each one carries the figure it is judged on, not an adjective.
Figures are illustrative of a programme of this size, not a named client’s results. The four that also appear on the dashboards above are the same four numbers.
One place for ad spend, site behaviour and CRM outcomes — built in Looker Studio, Power BI, Metabase or a custom app, depending on where your data already sits.
Sample dashboards, on one line — swipe or use the arrows. Every figure shown is illustrative; none is client data.
Most programmes report on the first 2 to 4. The difference is not effort, it is how far down the chain the measurement is wired — which is a question you can check against any proposal, including ours.
What the report counts
Cost per qualified lead, and the pipeline it became — not clicks, impressions and CPC.
Where a lead ends up
Routed into the CRM with source, score and owner attached — not a spreadsheet export.
Where attribution stops
Carried through quote and won revenue — not abandoned at the form submit.
Stage counts describe what the reporting covers, not how well it performs. The seven stages are the ones named above, in that order.
Campaigns run in accounts you own, reporting lands in dashboards you keep. Each system is reached through its own MCP server, authenticated with a token scoped to an account you own — so the data is read where it already lives rather than copied over to us.
Ad platforms
Google Ads Meta Ads Manager LinkedIn Campaign Manager TikTok Ads Manager Microsoft AdvertisingAnalytics & tags
GA4 Google Tag Manager Google Search ConsoleCRM & lifecycle
HubSpot Zoho CRM SalesforceWarehouse & BI
Looker Studio Power BI MetabaseSite & Comms
Webflow / WordPress WhatsApp Business APINamed as the tools we work in, not as partnerships or certifications. Accounts and properties stay in your ownership throughout.
No results are promised before a baseline exists. The ramp below is designed so the decision to scale is made on your own data, at the end of a pilot, rather than on a projection made at the start.
Agreed before work starts, so a later claim of improvement is checkable against a baseline rather than asserted. The bar is where each one started and where it sits now.
Illustrative of a programme of this size, not a named client’s results. Cost per qualified lead and citations in AI answers are the same figures shown on the dashboards above.
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Or email us directly at avaris@avarsystems.com
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