Social media marketing covers both organic publishing and paid advertising on platforms including Meta, LinkedIn and TikTok. It spans audience strategy, content and creative production, community management, campaign buying and measurement. Avar Systems runs social for B2B and operations-heavy businesses, connecting campaign data to the CRM so lead quality is visible alongside reach and engagement.
Creative variants generated with AI, reviewed by people, then run as structured experiments rather than swapped on instinct.
Figures describe a mid-sized engagement — four active channels and a weekly publishing rhythm. Illustrative of an engagement at this size, not a named client’s results. These describe the volume of work and how it is governed — not an outcome we are claiming on someone else’s behalf.
The 5 this one is judged on
8 workstreams. Each one is a thing that gets done, not a thing that gets discussed.
Which platforms deserve your effort, judged on where your buyers are rather than where the volume is.
Segments, lookalikes, retargeting pools, and exclusions built from your own customer data where available.
Publishing cadence, formats, and the approvals to keep it running without a weekly scramble.
Static, motion and short-form video built as testable variants, not one-off assets.
Meta, LinkedIn and TikTok buying with structured testing and budget pacing.
Response handling and escalation routes, with handoff into support or sales where a comment is really an enquiry.
Platform lead forms wired into the CRM with source attribution attached on arrival.
Reach and engagement, and separately the leads and pipeline social produced.
5 stages. The first two happen before any spend is committed.
Work happens in accounts and properties you own. Each system is reached through its own MCP server, authenticated with a token scoped to an account you own — so the data is read where it already lives rather than copied over to us.
Ad platforms
Meta Ads Manager LinkedIn Campaign Manager TikTok Ads ManagerAnalytics & tags
Google Tag Manager GA4Other platforms
Meta Business SuiteCRM & lifecycle
HubSpot / Zoho / SalesforceWarehouse & BI
Looker StudioNamed as the tools we work in, not as partnerships or certifications. Accounts and properties stay in your ownership throughout.
Agreed before work starts, so a later claim of improvement is checkable against a baseline rather than asserted.
LinkedIn carries real weight in B2B buying, and short-form video increasingly influences categories that assume it does not. What matters is measuring it against pipeline rather than engagement — a post with high reach and no enquiries is a cost, not a result.
Either. We can produce it, work from your brand assets, or direct your in-house team. The common split is in-house owning brand and tone while we own testing volume.
Cadence follows what the channel and your approval capacity support. A sustainable schedule you keep beats an ambitious one that stalls in month three, and we would rather set the former.
Yes — that is the point of running them in one brief. Organic establishes the voice and tests messages cheaply; paid scales the ones that land.
Book a free discovery call, or ask our AI assistant a question in the corner.
Or email us directly at avaris@avarsystems.com
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