Paid media management is the planning, buying and optimisation of advertising on search and shopping platforms, principally Google Ads, Microsoft Advertising and Google Shopping. It covers account structure, keyword and audience strategy, bidding, creative, and conversion tracking. Avar Systems manages paid media against cost per qualified lead rather than clicks, with results reported inside your own CRM and dashboards.
Bids and pacing modelled against cost per qualified lead from your CRM, with automated alerts when CPL, CTR or conversion rate break their band.
Figures describe a mid-sized engagement — a monthly budget in the low tens of thousands across three platforms. Illustrative of an engagement at this size, not a named client’s results. These describe the volume of work and how it is governed — not an outcome we are claiming on someone else’s behalf.
The 5 this one is judged on
8 workstreams. Each one is a thing that gets done, not a thing that gets discussed.
Campaign and ad-group architecture, match types, negatives, and the wasted spend an inherited account is usually carrying.
Server-side where it matters, deduplicated, and reconciled against the CRM so the platform and your database agree on what a conversion is.
Intent-tiered keywords, audience layering, and exclusions to keep budget off traffic that will never buy.
Structured tests with one variable at a time, so a winner is a finding rather than a coincidence.
The page the click lands on, treated as part of the campaign rather than someone else’s problem.
Bid strategy matched to data volume, with pacing across markets and currencies.
Feed hygiene, product titles, and merchant-centre diagnostics for e-commerce and distribution accounts.
Spend, cost per qualified lead, and what happened to those leads after the handoff.
5 stages. The first two happen before any spend is committed.
Work happens in accounts and properties you own. Each system is reached through its own MCP server, authenticated with a token scoped to an account you own — so the data is read where it already lives rather than copied over to us.
Ad platforms
Google Ads Microsoft Advertising Google Merchant Center Google Ads EditorAnalytics & tags
Google Tag Manager GA4CRM & lifecycle
HubSpot / Zoho / SalesforceWarehouse & BI
Looker StudioNamed as the tools we work in, not as partnerships or certifications. Accounts and properties stay in your ownership throughout.
Agreed before work starts, so a later claim of improvement is checkable against a baseline rather than asserted.
You do. Accounts stay under your ownership and ad spend is paid directly to the platforms by you — never routed through Avar. If the engagement ends, nothing has to be migrated back.
It depends on the cost per click in your category and the volume needed before optimisation decisions mean anything. We size it during the audit against your market and target cost per lead rather than quoting a flat minimum.
Yes. Campaigns are structured per market so performance stays comparable, with consolidated multi-currency reporting on top. That is the usual arrangement for businesses selling into more than one APAC country.
That gap is the specific problem this is built to close. Connecting the ad platforms to your CRM means lead quality by campaign becomes visible, and optimisation can target the segments that convert rather than the ones that merely fill the form.
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Or email us directly at avaris@avarsystems.com
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